Movie Review: “Space Jam: A New Legacy” manages some magic, despite studio marketing sabotage

In 1996, “Space Jam” surprised everyone, taking a world class athlete in Michael Jordan and pairing him with a proven family audience draw, in Bugs Bunny and friends. It delivered, by providing some genuinely touching moments and some signs of the time that provide 90s nostalgia to this day.

Well, it was only a matter of time before Hollywood went back to the well on this one and “Space Jam: A New Legacy” featuring LeBron James this time out, manages to capture some of the magic we loved from the original..

When we’re not getting the whole Warner Bros. catalog crammed down our throat.

This time James has to win back his son from an evil artificial intelligence played by Don Cheadle in the Warner Bros supercomputer, and it’s up to Bugs, Lola, Daffy, and the others to help him win.

Not familiar with what franchises Warner Brothers own? You will.

We’re getting slapped with the logo for the first 20 minutes of the movie and almost every frame is a commercial for something. I don’t know how director, Malcolm Lee stomachs it. Because it’s really, really, annoying.

But when we do get some open space with James and Bugs Bunny, it’s still a good time. They manage to tap into that family energy again, and while it’s not as potent as Michael Jordan finding his way after the death of his father, there is still a great message here between James and his own son.

It was likely never going to be as special as the first with the culture and that legendary soundtrack, but when James and Bugs manages to break through this terribly frustrating fog of force fed marketing, there is still a sweet time to be had here.

And the kids, who won’t see what we’re constantly being sold here, should still enjoy it.

Space Jam: A New Legacy

GRADE: C+

Rated: PG

Running Time: 1 Hour 55 Minutes

Leave a Reply

Your email address will not be published. Required fields are marked *